Coke Rolls Out New Calorie Burning Green Tea Drink

Coca-Cola and Nestle are going to partner to bring us a new green tea calorie burning drink this fall in some states.  I first heard about this watching On The Money with Dylan Ratigan.  CNBC’s On The Money likes to take credit when they break the news first :).  I will say they are the best news show on TV right now with great reporting following the Daily Show (for real news briefs).  I am glad to see Coke finally innovate with something that looks healthy as the trend for alternative healthy beverages gets more mainstream.
The drink proven to burn calories named Enviga will hit the U.S. market in the Northeast in November and will roll out nationally in January 2007.  “A delicious sparkling green tea containing green tea extracts, calcium, and caffeine.”

Enviga increases calorie burning. It represents the perfect partnership of science and nature,” said Dr. Rhona Applebaum, chief scientist, The Coca-Cola Company. “Enviga contains the optimum blend of green tea extracts (EGCG), caffeine and naturally active plant micronutrients designed to work with your body to increase calorie burning, thus creating a negative calorie effect. It makes this product stand out as unique. Enviga brings the benefits of green tea to the forefront in a convenient and accessible, great tasting beverage.

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